Health Decision-Making Patterns Among Millennial Women
Millennial women earn more but face worse health outcomes than their mothers did.
Kwame Nair
Section
Patient & Consumer Insights
8 stories in Patient & Consumer Insights.
Trust Signals That Drive Conversion in Women's Health Marketing
Women trust doctors over social media, so clinical credibility must lead your marketing funnel.
Naomi Sørensen
Direct-to-Patient Marketing Compliance in Women's Health
Navigating FDA and FTC rules keeps women's health brands in legal crosshairs.
Camille Petrova
Audience Segmentation Strategies for Reproductive Health Apps
Life stage and use-case intent, not age alone, determine how to reach reproductive health app users.
Clara Sinclair
Types of Customer Segmentation for Women's Wellness Brands
Demographic data alone misses why women actually buy wellness products.
Felix Halvorsen
Demographic Segmentation for Women's Health Audiences
Forget age bands—segment women's health audiences by the clinical question they're asking.
Kai Ford
Market Segmentation Examples in FemTech Campaigns
FemTech campaigns fail when they skip product-to-audience mapping before the first brief is written.
Kwame Adeyemi
Psychographic Segmentation in Women's Health Marketing
Women's health brands are missing $36 billion by ignoring how women actually think.
Freya Kaur