Content Marketing Strategies Used by Leading FemTech Startups
When ad platforms censor anatomy, FemTech brands build owned channels instead.
Leila Kowalski
FemTech Mag — Page 3
FemTech Startups
FemTech Startup Ecosystem in the United Kingdom
Britain's femtech market has tripled in a decade, making it second only to the US globally.
Direct-to-Consumer vs. Clinic-Based FemTech Business Models
The two FemTech models split on who pays, reshaping everything from sales to survival.
Vera Novak
More From FemTech Mag
FemTech Startups Currently Hiring
The sector raised $724 million last year; here's which companies have the budget to actually hire.
Hassan Chen
Top FemTech Companies by Funding and Reach
A funding boom has created clear winners, but the capital era that built them is ending.
Andre Fontaine
Direct-to-Patient Marketing Compliance in Women's Health
Navigating FDA and FTC rules keeps women's health brands in legal crosshairs.
Camille Petrova
Audience Segmentation Strategies for Reproductive Health Apps
Life stage and use-case intent, not age alone, determine how to reach reproductive health app users.
Clara Sinclair
Types of Customer Segmentation for Women's Wellness Brands
Demographic data alone misses why women actually buy wellness products.
Felix Halvorsen
Demographic Segmentation for Women's Health Audiences
Forget age bands—segment women's health audiences by the clinical question they're asking.
Kai Ford
Market Segmentation Examples in FemTech Campaigns
FemTech campaigns fail when they skip product-to-audience mapping before the first brief is written.
Kwame Adeyemi
Psychographic Segmentation in Women's Health Marketing
Women's health brands are missing $36 billion by ignoring how women actually think.
Freya Kaur
Postpartum Health Tech Tools for New Mothers
Digital tools are filling a critical gap in postpartum mental health care.
Ruth Nair